The base: the same language as your target audience
Keyword research is the analysis and selection of search terms your target audience uses in search engines like Google. By strategically integrating these terms into your website content, you increase the chances of your business appearing at the top of the search results.
- Identifies how customers really search (questions, synonyms, long-tail).
- Assigns each term to the right search intent (informational, comparative, transactional).
- Verhoogt relevantie en doorklikratio’s met duidelijke paginafocus.
- Increases relevance and click-through rates with clear page focus.
